Juan Galavis

Salgar is a family business, with more than 70 years of history, producing bathroom furniture in Spain. They came in need of a rebranding after over 20 years without any real brand work. The brand was struggling with a feeling of generic and cheap, even though their products are not.

Drawing inspiration from the shape of a water drop and modernist complex in Valencia “Ciudad de las Artes y las Ciencias” designed by Santiago Calatrava and Félix Candela I set to design a much needed new brand identity for the bathroom furnishings company.