When I’m not immersed in my work, I love spending quality time with family and friends or traveling the world chasing the perfect wave.

 

Some of my latest Reads

  • The Human Side of Innovation by Mauro Porcini

  • Freedom is a Feast by Alejandro Puyana

  • 21 Lessons for the 21st Century by Yuval Noah Harari

  • Barbarian Days by William Finnegan

  • Deep Work by Cal Newport

  • Supercommunicators by Charles Duhigg

  • Technofeudalism by Yanis Varoufakis

 

About

I’m a Venezuelan-born, Los Angeles–based product designer with 15+ years of experience spanning Latin America, Europe, and the United States.

Throughout my career, I’ve worked across industries — from healthcare and media to entertainment and civic tech — leading initiatives that merge thoughtful UX, inclusive branding, and business strategy.

My philosophy is simple:
Great design isn’t just about aesthetics — it’s about empathy, resourcefulness, and measurable impact.

Growing up during political upheaval in Venezuela, and later moving to a small Caribbean village, taught me early the value of scrappiness — how creativity thrives under constraints. Later, a personal family experience navigating a neonatal intensive care unit (NICU) reinforced for me the life-changing power of human-centered, accessible design.

Today, I’m most energized by mission-driven work that improves people’s lives — particularly in healthcare, well-being, and social impact spaces. I bring a mindset rooted in:

  • Inclusive, user-centered systems (WCAG 2.1 AA accessibility focus)

  • Rapid, iterative prototyping (including Wizard of Oz MVP strategies)

  • Cross-functional collaboration with engineering, product, and executive teams

  • Clear brand storytelling that scales across digital platforms

Along the way, I’ve led major initiatives like the full rebrand of the nonprofit newsroom WhoWhatWhy, helped reshape healthcare tools for 5M+ federal health program users (BCBSA FEP), and partnered with Emmy-winning producers to launch advocacy-driven digital platforms.

Core strengths:

  • Product Design Strategy

  • UX Research and Systems Thinking

  • Inclusive Design / Accessibility

  • Brand/Visual Design

  • Agile & Build-Measure-Learn Methodology

  • Team Leadership and Mentorship

  • Bilingual: English, Spanish

Beyond design, you’ll find me chasing waves on my surfboard, exploring new cultures with my family, or geeking out over new books on innovation, storytelling, and technology ethics.

I believe that design is one of the most powerful tools we have to build a more human, more connected world. And I’m always excited to collaborate with people who feel the same.