When I’m not immersed in my work, I love spending quality time with family and friends or traveling the world chasing the perfect wave.

 

Some of my latest Reads

  • The Human Side of Innovation by Mauro Porcini

  • Freedom is a Feast by Alejandro Puyana

  • 21 Lessons for the 21st Century by Yuval Noah Harari

  • Barbarian Days by William Finnegan

  • Deep Work by Cal Newport

  • Supercommunicators by Charles Duhigg

  • Technofeudalism by Yanis Varoufakis

 

About

I’m a Venezuelan-born, Los Angeles–based product designer with 20+ years of experience spanning Latin America, Europe, and the United States.

Throughout my career, I’ve worked across industries — from healthcare and media to entertainment and civic tech — leading initiatives that merge thoughtful UX, inclusive branding, and business strategy.

My philosophy is simple:
Great design isn’t just about aesthetics — it’s about empathy, resourcefulness, and measurable impact.

Growing up during political upheaval in Venezuela, and later moving to a small Caribbean village, taught me early the value of scrappiness — how creativity thrives under constraints. Later, a personal family experience navigating a neonatal intensive care unit (NICU) reinforced for me the life-changing power of human-centered, accessible design.

Today, I’m most energized by mission-driven work that improves people’s lives — particularly in healthcare, well-being, and social impact spaces. I bring a mindset rooted in:

  • Inclusive, user-centered systems (WCAG 2.1 AA accessibility focus)

  • Rapid, iterative prototyping (including Wizard of Oz MVP strategies)

  • Cross-functional collaboration with engineering, product, and executive teams

  • Clear brand storytelling that scales across digital platforms

Along the way, I’ve led major initiatives like the full rebrand of the nonprofit newsroom WhoWhatWhy, helped reshape healthcare tools for 5M+ federal health program users (BCBSA FEP), and partnered with Emmy-winning producers to launch advocacy-driven digital platforms.

Core strengths:

  • Product Design Strategy

  • UX Research and Systems Thinking

  • Inclusive Design / Accessibility

  • Brand Identity Development

  • Agile & Build-Measure-Learn Methodology

  • Team Leadership and Mentorship

  • Bilingual: Native Spanish, Fluent English

Beyond design, you’ll find me chasing waves on my surfboard, exploring new cultures with my family, or geeking out over new books on innovation, storytelling, and technology ethics.

I believe that design is one of the most powerful tools we have to build a more human, more connected world. And I’m always excited to collaborate with people who feel the same.