15+ years of experience in advertising, branding, digital, experiential, and print. I start each project with the question: How can I connect with my audience? Then I leverage data and insights to fuel my creativity.
My expansive work experience includes working across diverse industries including consumer products, entertainment, financial services, lifestyle, medical, and retail. I am bilingual and have worked with teams and clients in key global markets including the United States, Latin America, and Europe.
Skills & Expertise
Graphic Design, Web Design, Creative Strategy, Art Direction, Advertising, Social Media, Logo Design, User Interface Design, User Experience Design, Inbound Marketing, Direct Response Marketing, Email Marketing, Landing Page Optimization, A/B Testing, Google Analytics, SEO, Photoshop, Illustrator, InDesign, Invision, XD, Sketch, Flash, Unbounce, Hubspot, Hotjar, Leadpages, Woobox, WordPress, Trello, Jira, Microsoft Office, Keynote, Sketch.
Digital Creative Director at Entravision
December 2018 - February 2019
Lead creative teams in 15+ markets across the US and overseas on all digital campaigns for SMBs (small & medium) clients.
Create B2B marketing materials including go-to-market positioning, micro-sites, landing pages, pitch decks, campaign reports among others.
Develop digital creative strategies for both general market and hispanic audiences across desktop, mobile, social media, email marketing and landing pages for key brand partners in markets across the US.
Effectively communicate creative and design strategy with both internal and external clients.
Lead Designer at GrowthMed
July 2015 - December 2016
Design and collaborate with the development team to create custom WordPress websites.
Optimize user experience, design traffic flows and A/B test landing pages to increase conversions.
Maintain optimal client satisfaction through effective communication during design, development and after launch.
Web Designer at NKP Medical Marketing
May 2013 - July 2015
Design and pitch to clients 100+ responsive websites for medical practices and businesses.
Develop and constantly optimize the organization’s design process, which drove a 3 times faster approval rate by clients.
Designer at Reflectur
June 2011 - June 2013
Design on-brand and on-strategy print and web creative assets.
Develop creative strategy for marketing campaigns.
Graphic Designer at Mark & Medios
March 2010 - August 2010
Design collateral material, landing pages and email marketing campaigns for clients in various industries.
Drive innovative brand strategy through the creation of logos and brand identities for clients.
Deliver UI, UX and site architecture design.
Web Designer at Evenion
July 2008 - December 2008
Redesigned the corporate identity and the look and feel of the website.
Design user experience, interaction and information architecture for the site.
Create visual designs for the front-end for users and the back-end for content management for the online booking website.
Art Director at Mer-K-Brand
June 2006 - June 2008
Design from concept to implementation experiential marketing activities and events for clients.
Create brand identities, logos, and collateral material for B2C clients.
Art Director at Extremo Surf Magazine
January 2006 - June 2006
Design a high quality, trendy and immersive design for a bi-monthly magazine.
Re-design the layout and identity of the magazine.
Help select, retouch and archive photos and content before each issue.
Creative at DLB Group
April 2005 - October 2005
Created experiential advertising such as events, point of purchase efforts, promotions, online campaigns and video always following the strict creative guidelines given by clients.
Junior Graphic Designer at Matrix Publicidad
March 2003 - May 2005
Worked on the launching campaign for the new image of a regional bank in Venezuela, including print and video. Design campaigns for clients. All projects were achieved by the creative department working together with the account and media departments.