Bilingual creative with 15+ years of experience in branding, print, digital, mobile, motion, video and all other things in between. While always keeping a keen eye in visual design and user- experience.
I'm deeply passionate about always placing the user first. I constantly optimize all my work to best fit user consumption patterns and behaviors. My expansive work experience includes working across diverse industries including medical, lifestyle, construction, financial services, and consumer products. I've also had the opportunity to work in key global markets including the United States, Latin America, and Europe.
A true one-man-shop, with proven success developing projects from concept to final product, keeping track of all elements of production while meeting deadlines.
Skills & Expertise
Graphic Design, Web Design, Advertising, Photoshop, Illustrator, Final Cut, Premiere, After Effects, Layout, Social Media Marketing, Logo Design, InDesign, Design Principles, WordPress, Photo Editing, Brand Development, Art Direction, User Interface Design, Concept Development, Color Theory, HTML, CSS, QuarkXPress, Video Production, Print Production, jQuery, Front-end, User Experience Design, Online Marketing, Online Advertising
Digital Creative Director at Entravision
December 2018 - February 2019
Lead and provide digital creative direction for brand partners while supporting their efforts across 15+ local markets across the US.
Lead and collaborate on all creative design for external marketing materials including go to market deck, wrap reports, client digital work, micro-sites, and pitch decks.
Develop digital creative frameworks for key brand partners to apply in various markets across the US
Provide creative insights, out of the box thinking, planning, and digital strategy recommendations for key account partners and pitches.
Communicate effectively with both internal and external clients.
Lead Designer at GrowthMed
July 2015 - December 2016 (1 year 6 months)
Oversee "with a hands on approach" the production from concept to launch, of fully responsive websites for the medical industry, with a special focus on plastic and cosmetic surgery practices.
In GrowthMed we develop State of the Art Technology websites optimized for traffic growth and patient conversion.
Web Designer at NKP Medical Marketing
May 2013 - July 2015 (2 years 3 months)
Conceptualize engaging websites for clients in the medical industry, more specifically plastic surgery and med spa.
Create pixel perfect mock-ups for websites and mobile websites, that communicate proposed concepts effectively.
Designer at Reflectur
June 2011 - June 2013 (2 years 1 month)
Design develop and implement branding, web, social media, video, print, packaging and mobile projects. Working on-site and off-site.
Graphic Designer at Mark & Medios
March 2010 - August 2010 (6 months)
Design and develop newsletters, websites, magazines ads, and advertising pieces for various clients in the construction industry.
Web Designer at Evenion.com
July 2008 - December 2008 (6 months)
Redesigned the corporate identity and the look and feel of the website.
Design user experience, interaction and information architecture for the site.
Create visual designs for the front-end for users and the back-end for content management for the online booking website.
Art Director at Mer-K-Brand
June 2006 - June 2008 (2 years 1 month)
Worked with a small team to develop advertising and branding strategies, campaigns and experiential actions for clients in different business areas. Other responsibilities included researching our clients in order to satisfy their specific needs.
Art Director at Extremo Surf Magazine
January 2006 - June 2006 (6 months)
With a small team, we planned and constructed a magazine which was published bimonthly. Before each issue of the magazine, information had to be coordinated and collected from all over the world and I had produce the layout before the deadline.
Creative at DLB Group
April 2005 - October 2005 (7 months)
Created experiential advertising such as events, point of purchase efforts, promotions, online campaigns and video always following the strict creative guidelines given by clients.
Junior Graphic Designer at Matrix Publicidad
March 2003 - May 2005 (2 years 3 months)
Developed the launching campaign for the new image of a regional bank in Venezuela, including print and video. Arranged advertising efforts and campaigns for various smaller clients. All projects were achieved by the creative department working together with the account and media departments.